Why We Joined Bon Appétit

New leadership Editor-in-Chief Dawn Davis, Executive Editor Sonia Chopra, and Global Brand Advisor Chef Marcus Samuelsson talk about why they joined Bon Appétit and what they have planned across print, social, and video.
www.bonappetit.com/story/sonia-chopra-looking-to-the-future
Want Bon Appétit shirts, hats and more? shop.bonappetit.com/?

Still haven’t subscribed to Bon Appétit on IRmys? ►► bit.ly/1TLeyPn

Want more Bon Appétit in your life? Subscribe to the magazine! bit.ly/313UWRu

ABOUT BON APPÉTIT
Bon Appétit is a highly opinionated food brand that wants everyone to love cooking and eating as much as we do. We believe in seasonal produce, properly salted pasta water, and developing recipes that anyone can make at home.

Why We Joined Bon Appétit

نظر 

  1. Bon Appétit

    Bon Appétit

    پیش 6 روز

    Hi, we’re the new leaders of Bon Appétit. We know it's been a while since we've posted a video, and we are really excited to welcome you back and share the next chapter of BA with you. We are listening, learning, and building something together that showcases our best. We're building a team that is empathetic, respectful, and open to being challenged; that is paid fairly for their contributions; and that represents the audience we hope to serve. You're going to see new shows, new and familiar faces, and a whole lot of new recipes. And get ready for more from inside the Test Kitchen in the new year. We can’t wait to show you what we've been up to, and we really hope you love our new vision for Bon Appétit. Sonia, Marcus, & Dawn

    • Emmette Coriva

      Emmette Coriva

      پیش 2 ساعت

      BA: We will not pay them the salary they deserve and they will quit but we will hire new chefs who will accept the money since they are just starting.

    • R Cusick

      R Cusick

      پیش 8 ساعت

      How fairly? LET'S SEE THOSE NUMBERS, BA.

    • Iggy Peralta

      Iggy Peralta

      پیش 12 ساعت

      No, You’re obviously not.

    • Phil Harris

      Phil Harris

      پیش 18 ساعت

      then explain what ahappend this is one of the worst if seen on yt/ bá

    • univcrse

      univcrse

      پیش روز

      thats just sad

  2. Lucas Meehan

    Lucas Meehan

    پیش 20 دقیقه

    Having black people does not make your video any better. Opposite racism does not help what you did.

    • Lucas Meehan

      Lucas Meehan

      پیش 19 دقیقه

      By the way i am not hating on the black people, I am hating on companies' choices

  3. jdgonzo1982

    jdgonzo1982

    پیش 30 دقیقه

    you're long silence and lack of care for the community has put me off this channel. I'm surprised to see old faces hanging around as they could have gone on to do their own projects and we would have all followed them. but not this...this is strange and it feels like when your parents split up and you get to meet the new additon...and it feels way too weird to watch so good luck but i'm out...

  4. TheBigExclusive

    TheBigExclusive

    پیش 35 دقیقه

    HAHAHAHAHA. Wtf is this.

  5. Fadhil Ramadhani

    Fadhil Ramadhani

    پیش 44 دقیقه

    Let's be real. "Global brand advisor" means "the lead token"

  6. Joshua Kaye

    Joshua Kaye

    پیش ساعت

    When I saw the like to dislike ratio, I knew the comments were gonna be good

  7. Fadhila A.

    Fadhila A.

    پیش ساعت

    so sad im not going to watch you guys anymore. what a shame yall cant pay your old BIPOC staff, but instead hire new ones and calling it “inclusivity” 😩💔 good bye BA.. its been great with u :(

  8. Bobcatethan

    Bobcatethan

    پیش 2 ساعت

    1st shot is in papa Frank's old apartment

  9. aruch

    aruch

    پیش 3 ساعت

    Cringe level: Michael Scott's tots

  10. Elle van Veelen

    Elle van Veelen

    پیش 3 ساعت

    They didn't talk about the problems within BA at all......

  11. Iyasa Haliman

    Iyasa Haliman

    پیش 3 ساعت

    can you stop criticizing this video?? I can’t like them all 😫

  12. jacob burse

    jacob burse

    پیش 4 ساعت

    Paper mache ppl...

  13. Alex

    Alex

    پیش 5 ساعت

    If anyone doesnt know, Sohla now works with Babish. See ya over there

  14. Alex

    Alex

    پیش 5 ساعت

    Yikes yikes yikes yikes

  15. జ్ఞా Dippy Jippy జ్ఞా

    జ్ఞా Dippy Jippy జ్ఞా

    پیش 5 ساعت

    HAHAHHAHAHAHAHAHAHHAHAHAHAHAHHAA

  16. 16. Gilbert Immanuel Kangdra

    16. Gilbert Immanuel Kangdra

    پیش 5 ساعت

    Man this is an in and utter bullsh*t, the company is f*cked so the white people are giving the brown people all the responsibility and blame.. man this is giving me a "I have brown and black friends" sorta message

  17. Bruh Brigade

    Bruh Brigade

    پیش 6 ساعت

    I'm just here for the comments.

  18. Gabriela

    Gabriela

    پیش 6 ساعت

    All skin folk ain’t kinfolk

  19. rosie holtham

    rosie holtham

    پیش 7 ساعت

    When this is your response 😂🤔

  20. PR.TERCER. GS.

    PR.TERCER. GS.

    پیش 7 ساعت

    There's enough BS all over the world rn don't need it on my subscription box. unsubbed. smh.

  21. yamimoru 。

    yamimoru 。

    پیش 7 ساعت

    I really don't know what to say, yikes

  22. bohjengals

    bohjengals

    پیش 7 ساعت

    How tone deaf do you have to be to put out a video like this considering the stupidity you've been caught up in? Whoever greenlit this needs a brain-scan.

  23. eric v

    eric v

    پیش 7 ساعت

    Are you actually going to pay POC then?

  24. abbsnn cose

    abbsnn cose

    پیش 7 ساعت

    Oof. That dislike ratio. Maybe just pay people fairly to begin with. Just a thought.

  25. Valiant Goose

    Valiant Goose

    پیش 8 ساعت

    You seriously just ruined any chance of a redemption. Jesus, guys. Did you not listen at all??

    • abbsnn cose

      abbsnn cose

      پیش 7 ساعت

      Woooooooowwww! This is Hillary Clinton " I keep hot sauce in my purse" on the Breakfast Club type pandering. This was not needed. I hope they are getting PAID!!!!

  26. Jessica Nolasco

    Jessica Nolasco

    پیش 8 ساعت

    Unsubscribed. Sucks, I'll miss Brad.

  27. orangecouch

    orangecouch

    پیش 8 ساعت

    Gross. I was hoping for so much better. Unsubscribe.

  28. Jared Antonio

    Jared Antonio

    پیش 8 ساعت

    What kind of damage control is this???

  29. ahn walker

    ahn walker

    پیش 8 ساعت

    RECIPES THAT TASTE OF RACISM

  30. Hannah Frey

    Hannah Frey

    پیش 8 ساعت

    This was really gross. How disappointing.

  31. Fenri s

    Fenri s

    پیش 8 ساعت

    Oh look we have brown people now

  32. Mr One Juan

    Mr One Juan

    پیش 9 ساعت

    So sorry for the newcomers, but this ain’t it

  33. PINKGUY

    PINKGUY

    پیش 9 ساعت

    You think by just hiring brown and black chefs your going to think that the problem is gone. what a shame BA

  34. richard bender

    richard bender

    پیش 9 ساعت

    BA hates White people

  35. richard bender

    richard bender

    پیش 9 ساعت

    Diversity forced everywhere except in opinion. Thanks for deleting my previous comment, i hope you fail even harder than the first time. Trash.

  36. Terrific Ttazzle

    Terrific Ttazzle

    پیش 9 ساعت

    Bon Appetit...Le yikes! 👎

  37. Granola_Girl_47

    Granola_Girl_47

    پیش 10 ساعت

    Because everyone else quit

  38. GammaINC

    GammaINC

    پیش 10 ساعت

    All I can say is just... oof. Come on man...

  39. Austin Blinn

    Austin Blinn

    پیش 10 ساعت

    I am so frustrated. I am hurt. I am also very understanding why the test kitchen is changing. How bout we bring in gabby as editor in chief. ☹️ I seriously could watch their old videos and bawl my eyes out. They got me through some of the toughest parts of these past few years

  40. Journey 2Asia

    Journey 2Asia

    پیش 10 ساعت

    Woooooooowwww! This is Hillary Clinton " I keep hot sauce in my purse" on the Breakfast Club type pandering. This was not needed. I hope they are getting PAID!!!!

  41. Japanese Eraser

    Japanese Eraser

    پیش 10 ساعت

    Chillax stop calling me rascist I have a black iPhone made in China

  42. el dummy

    el dummy

    پیش 10 ساعت

    crickets

  43. Shaiful Asmar

    Shaiful Asmar

    پیش 10 ساعت

    Yikes!

  44. Brenda

    Brenda

    پیش 11 ساعت

    oof those dislikes

  45. Elan Compton

    Elan Compton

    پیش 11 ساعت

    At least we still have brad

  46. Denaya Faith

    Denaya Faith

    پیش 11 ساعت

    This is complete trash . You think because you show a couple POC that it’s ok? Why did it take y’all getting exposed for this to happen 🤔😌

  47. RFW

    RFW

    پیش 12 ساعت

    Conde Nast....this is not how you atone for mistakes.....you think just going overboard with an even more diverse cast is how you get us to like you again? transparency is all we want in these days

  48. Antonio Girifalco

    Antonio Girifalco

    پیش 12 ساعت

    Why did you delete my comment? Not fitting with the agenda?

  49. Alle Rhie

    Alle Rhie

    پیش 12 ساعت

    no judgement to this people but management really said 'i have poc friends!!'

  50. Youri Post

    Youri Post

    پیش 13 ساعت

    More vegan stuff?

  51. Rachel Hall

    Rachel Hall

    پیش 13 ساعت

    I wish you (BA) would have addressed the issues that plagued you (BA) in the past. You (BA) can do better. As others have said, it's not that there wasn't diversity, it's that they were treated differently, we want to know what you've done to make it better and equal.

  52. J.r0d

    J.r0d

    پیش 13 ساعت

    This is a bruh moment

  53. icygus

    icygus

    پیش 14 ساعت

    Oof I didn't realize I forgot to unsubscribe. Thanks youtube algorithm for recommending this video and reminding me to do it! :D

  54. Jadon King

    Jadon King

    پیش 14 ساعت

    Phil Swift and his infamous Flex Tape would be daunted by this amount damage.

  55. Patrisha Kim

    Patrisha Kim

    پیش 14 ساعت

    Marcus Samuelsson worked for Tasty before.

  56. Backmon

    Backmon

    پیش 14 ساعت

    This the new color in the book huh?

  57. Roasted Cauliflower

    Roasted Cauliflower

    پیش 14 ساعت

    These aren't the hosts we're looking for. You can go about your business. Move along. Move along.

    • Glen Bateman

      Glen Bateman

      پیش 14 ساعت

      Lol. Awesome.

  58. John Marquardt

    John Marquardt

    پیش 14 ساعت

    Stop pandering to blacks.

  59. Riski Rills

    Riski Rills

    پیش 14 ساعت

    This is somehow covering all the guilt that they have. Haha, look so stupid, should've just delete this channel and make a new one.

  60. Eli Buledi

    Eli Buledi

    پیش 14 ساعت

    three people smiling like in a "get out " prequel ...

  61. Mishka Naiker

    Mishka Naiker

    پیش 14 ساعت

    As a woman of color, I’d like to ask the individuals in this video: how does it feel to directly contribute to the problem? To be the token people of color to bail this brand out? To sell out the creators who left who deserved more respect? How big does a check have to be to be big enough to be a part of THIS?

  62. Dustin H.

    Dustin H.

    پیش 15 ساعت

    Jesus Christ, this was definitely the idea of a white person.

    • Dustin H.

      Dustin H.

      پیش 9 ساعت

      @richard bender You do realize she answers to Condé Nast, yes? You're dumb.

    • richard bender

      richard bender

      پیش 9 ساعت

      Does the new eic look like a white person to you?

  63. Anna Dokish

    Anna Dokish

    پیش 15 ساعت

    All hatred for the BA aside, I feel really sorry that these guys' first appearance happened to be at the same time we all experience disgust with the BA's actions. I don't think that anyone deserves to 'absorb' negative energy caused by someone else's actions. I wish these people had a better start of their public careers...

    • Dustin H.

      Dustin H.

      پیش 15 ساعت

      They've all had public careers for years.

  64. john asshat

    john asshat

    پیش 15 ساعت

    Oh man....I started dying laughing when I saw the thumbnail. I just hope they treat these three and any other poc left significantly better and equal the their Caucasian staff.

  65. Noah

    Noah

    پیش 15 ساعت

    Can someone fill me in on what's going on? Totally missed this

    • Karen Strong

      Karen Strong

      پیش 14 ساعت

      Nothing happened, why do you ask?

    • Dustin H.

      Dustin H.

      پیش 15 ساعت

      You do realize it would be extremely easy to look it up, yes?

  66. kanchana reynolds

    kanchana reynolds

    پیش 15 ساعت

    Bon Appetit for the win for stupidity of the year: YOU’VE COMPLETELY FAILED TO UNDERSTAND EVERYTHING THAT HAS GONE ON! MY GOD

  67. Elsa Fischer

    Elsa Fischer

    پیش 16 ساعت

    Are you going to have Carla? And the guy that is a latino

  68. Brohan

    Brohan

    پیش 16 ساعت

    Completely missed the ball on this one

  69. ZillmoPig

    ZillmoPig

    پیش 16 ساعت

    BA really just pulled a "I have POC friends."

  70. sammy

    sammy

    پیش 17 ساعت

    BOOOOOOOOO

  71. Carl P

    Carl P

    پیش 17 ساعت

    Get woke, go broke.

  72. racegod09

    racegod09

    پیش 17 ساعت

    Let’s have candid, real, raw conversation... but let’s get a camera crew to capture us on zoom.

  73. popomalakas

    popomalakas

    پیش 17 ساعت

    The damage has been done BA. It's gonna take a lot to bring back the trust of your viewers

  74. tytytytyty

    tytytytyty

    پیش 17 ساعت

    You guys really need to calm down. Change doesn't happen overnight, and BA more than any other "big" food media (Americas Test Kitchen, NYT, Food Network, Food and Wine) has made the first steps toward meaningful change. Y'all are the worst reflections of cancel culture, and if you keep at it, change will never come. We'll just remain stagnant because you will cancel any moving thing that doesn't progress enough for you.

    • Dustin H.

      Dustin H.

      پیش 15 ساعت

      You do realize we can want these people to succeed while still thinking it's dumb that CN and BA thought it was great optics to stage this conversation, yes? They simply could have started up again and let them simply represent their backgrounds without being all, "LOOK YOU GUYS WE HAVE SOME BROWNS!"

  75. Fatima

    Fatima

    پیش 17 ساعت

    ??????????

  76. Spencer Poe

    Spencer Poe

    پیش 17 ساعت

    Virtue signalling at its finest. Bon appetit changed nothing.

  77. Nefeli Sotiropoulou

    Nefeli Sotiropoulou

    پیش 17 ساعت

    Why couldn't you keep the people you already had as employees and give them the positions and money they deserve? This just goes to PROVE that you view black and brown people as expendable and is a premium example of your racism.

  78. Juan Albano

    Juan Albano

    پیش 17 ساعت

    LOL BOO

  79. Sathe

    Sathe

    پیش 17 ساعت

    We missed you guys a lot BUT NOT SOLD OVER THAT APOLOGIES... WHAT HAPPENED WAS VERY UNPROFESSIONAL!

  80. FuzzyTurtle9000

    FuzzyTurtle9000

    پیش 17 ساعت

    As scripted as this is, I missed Brad so im happy Even if this is kind of cringey, I have hopes for some of the behind the scenes things being fixed or close to fixed

  81. Akash Dey

    Akash Dey

    پیش 18 ساعت

    I see what they did there

  82. Donna Guerrero

    Donna Guerrero

    پیش 18 ساعت

    Bon Appetit ❤️❤️

  83. Phil Harris

    Phil Harris

    پیش 18 ساعت

    what a shame

  84. Sunshine

    Sunshine

    پیش 18 ساعت

    Not digging the video but chef Marcus can bring some flair and heat. Excited to see more😁

  85. ben balls

    ben balls

    پیش 18 ساعت

    Vote TRUMP, you won't get this racism!

    • Dustin H.

      Dustin H.

      پیش 15 ساعت

      lol you're trying too hard

  86. Cody

    Cody

    پیش 18 ساعت

    Congrats to Dawn, Sonia, and Marcus. I wish you success. To all the woke performance artists in the comments: your phony outrage needs a more useful outlet than the comments and the dislike button. It'll be business as usual at Conde Nast; the people with the most to lose are Dawn, Sonia, and Marcus.

    • Cody

      Cody

      پیش 10 ساعت

      @Dustin H. Your attempt at steely practicality masks the vindictive idiocy of our enlightened internet warriors, who wouldn't know a worthy cause if it smacked them in the face. Your second sentence is false. Just say you'd thrill if BA folds, and go. I could respect that kind of honesty. *edit cuz of weird IRmys error

    • Dustin H.

      Dustin H.

      پیش 15 ساعت

      All three are successful professionals. They'll lose nothing if BA tanks.

  87. littleredguitars2

    littleredguitars2

    پیش 18 ساعت

    Oh screw off BA

  88. Vtmb2 coming 2020

    Vtmb2 coming 2020

    پیش 18 ساعت

    I don’t think you guys did anything bad, people just want to be offended by everything, you had a diverse cast, some were more popular than others, how is that their fault? Those who bring in more views=money deserve more pay, that’s the truth. Anything other than that is communism...

  89. Renee McKay

    Renee McKay

    پیش 18 ساعت

    This is so cringe

  90. christineambrose

    christineambrose

    پیش 18 ساعت

    Simply put, all you had to do was keep the existing staff and then reassess how you treat/pay everyone, so that poc were treated/paid fairly, just as everyone else. Same goes for your future hires as well. How was that so hard to do?!

  91. Abeeha Ather

    Abeeha Ather

    پیش 18 ساعت

    Noooooooooo, BA was never and should never be so scripted

  92. Miguel Victor

    Miguel Victor

    پیش 19 ساعت

    I really just stayed to see how you guys would handle things... But this is not it sweetie, bye bye I'm unsubscribing

  93. Briana K

    Briana K

    پیش 19 ساعت

    Unsubbed finally! You had the chance to rectify.... this is embarrassing

  94. Syed Hassaan Mujtaba Bokhari

    Syed Hassaan Mujtaba Bokhari

    پیش 19 ساعت

    You can label who replaced whi

  95. Chill man, chill!

    Chill man, chill!

    پیش 19 ساعت

    I'll save y'all the 7 minutes. Its a check

  96. Marley Kotylak

    Marley Kotylak

    پیش 19 ساعت

    tokenism at its finest.

  97. patricks camera

    patricks camera

    پیش 19 ساعت

    Yeah this is not good but at the same time what should they have done all the poc people that were here before have left ? So its not like they can just call them back and say we’ll pay you better now ? They stood there ground and left. I totally dont like this “ performative we love poc idea” but genuinely what should they have done ? It’s too late most of the poc that was there left

  98. Araceli Hernandez

    Araceli Hernandez

    پیش 19 ساعت

    Who else is 1000% they're not making as much as their white counterparts?

  99. Patrick Fabermann

    Patrick Fabermann

    پیش 19 ساعت

    Why are people hating? its a step in the right direction.

  100. Tee

    Tee

    پیش 19 ساعت

    These guys are here because BA have to fulfil the POC quota.

بعد